Whether you’re a small business owner, a consumer, or the CEO of a big corporation, you likely know that small companies are a pretty big part of the economy. This year, show your support for small enterprises by participating in Small Business Saturday® (SBS).
On Small Business Saturday and beyond, get out and connect with your local businesses. If you’re a consumer, kick off your holiday shopping at your local small business. If you’re a small business owner, support and partner with other companies in your area.
What Is Small Business Saturday?
Small Business Saturday is a national shopping day that takes place the Saturday after Thanksgiving. What separates this shopping day apart from Black Friday and Cyber Monday is that SBS revolves around small businesses.
Still relatively new, Small Business Saturday was started in 2010 by American Express. In 2011, the U.S. Senate officially recognized Small Business Saturday.
This year, Small Business Saturday 2018 takes place on November 24. Small businesses nationwide promote and participate in the day by staying open and offering incentives to customers. But, small businesses aren’t the only entities that can engage in Small Business Saturday.
Consumers can participate in Small Business Saturday by shopping. In addition to customers and small businesses, larger businesses and neighborhoods can get involved.
Businesses with approximately 150 employees or more can apply to be corporate supporters. Corporate supporters promote Small Business Saturday to their employees, customers, and social media followers. For more than five years, Patriot Software has been a corporate supporter of Small Business Saturday.
Organizations, businesses, and individuals can apply to be neighborhood champions for Small Business Saturday. Neighborhood champions rally businesses and consumers to participate. Champions must encourage at least 10 local businesses in their communities to participate, organize at least one community event, and distribute Shop Small® merchandise.
As you can see, there are many ways to get involved with and support Small Business Saturday. But, why should you? What have small businesses ever done for you? Read on to learn why you should support SBS.
4 Reasons To Support Small Business Saturday
Small Business Saturday is more than a fun day to shop solo, with family, or with friends. When you support small businesses on Small Business Saturday and beyond, you support:
1. The Economy
There are 30.2 million small businesses in the United States, accounting for 99.9% of U.S. businesses. Could you imagine if 99.9% of all businesses didn’t exist? Our consumer choices would be severely limited.
Small businesses promote competition and help prevent monopolies. By encouraging competition, small companies move the economy along.
Consumer spending on Small Business Saturday put a substantial amount of money back into the economy in 2017. Nationwide, consumers spent about $12 million on Small Business Saturday alone.
If you’re a consumer shopping on SBS or a small business participating in SBS, you can directly support the economy. And if you support small businesses by encouraging others to shop, you can indirectly impact the economy.
2. Your Community
Small Business Saturday is a community-centric day. It’s a day where communities can rally around their local small companies and host community events.
Consumers who spend on SBS support their local communities. Plus, small businesses are crucial to communities. Small enterprises add diversity, can become tourist attractions, and put money back into their local economies.
Small businesses that participate in SBS support their communities, too. Many small companies use Small Business Saturday as a chance to donate a percentage of their revenues to their communities.
3. The Workforce
The unemployment rate is at 3.7%. And, 47.5% of U.S. employees (59.9 million) are employed at a small business. Small businesses consistently produce new jobs, fueling economic growth and contributing to a low unemployment rate. When you support small businesses, you also support the individuals working there.
Support the employees and owners behind the brands this SBS. Small Business Saturday has the potential to turn strangers into lifelong customers, encouraging the success of the enterprise, and ultimately the employment of its staff.
Small businesses are famous for offering original items, personalized service, and face-to-face conversations with the owners themselves.
I’m not saying the items or customer service provided by chains and big corporations are fake—but there’s something about learning the history of an item and meeting the owner that gives small businesses that unique edge.
Small Business Saturday gives consumers the opportunity to check out new businesses, learn where the products come from, and get to know the people behind them. And, it allows small businesses to tell their authentic stories, warts and all.
Written by: Mike Kappel